Styles of music videos

In this blog I am going to be discussing different types of music videos using research to help me understand the different styles and why they are used in different music videos and why they are affective.

Narrative to start with i am going to be discussing narrative music videos this is when there is a story happening in the music video. This type of music video normally has speaking at the start of the music video before it goes into the song. It feels more like your watching a short film.   

The first example I am using is What do you mean by Justin Bieber. The story is creative as we think he is in trouble and trying to run away with the girl but it turns out to be a prank.

The next example I am giving is taylor swift you belong with me. This is a story about a girl who is not popular and likes a popular guy who has a girlfriend she shows her jealousy towards this girl and in the end they end up together.  Fans like seeing music videos from their stars acting as it shows them a little story and they love to be able to relate to them.  A narrative music video is probably one of the most affective and one of the most common to do as people like to watch them and they are more eye catching.

Animation 
An animated music video isn't very popular compare to other music video styles. A animatic music video is a stop motion music video normally showing clay or cartoon animation. An example to this is Destiny Child Rudolph the red nose reindeer.

Parody 
A parody is a music video mocking someone or something, for example someone could make a song and in the music video  they are re creating someone else's music video in a mockery way. This is normally used by people just having a laugh and recreating famous peoples music video singing the same song but just changing the lyrics a little bit to make it more funny and not normally used in a serious music video. Below is the song Walks like Rihanna by The Wanted they are mocking the back street boys and all old boy bands. which is rather funny and is interesting to watch.

Pastiche 

Pastiche is similar to a parody however its not to mock what someone did but more to past presentations this is where an artist sets their music video in a certain time era. The example below is Katy Perry Dark Horse in Egypt when  Cleopatra was Pharaoh/Queen.

Performance Based 
A performance based music video is a music video purely with dancing in it. Beyonce is very famous for this style of a music video this style of music video is also very popular and make fans want to learn the dances shown in their idols music videos. The example below is Beyonce 7/11

 Intertextual 
This is when a music video copies a famous film or book characters or story and puts it in their music video, but not in a mockery way but more to honour and look up too. For example Taylor Swift Love story where she gives of Romeo and Juliet.

Concert 
This is when a music video is just the artist singing in concert. This normally is to advertise the concert and make more people want concerts to see the real thing but also to give the fans who cant afford to see the concert have a taste at what it is like. An example is Justin Bieber All Around The World.

Cinematic This is similar to a narrative however more like a short film rather than just telling a story this is really affective.  and the example i'm giving is the famous Michael Jackson Thriller.

Abstract 
Finally we have abstract that is when it is very manic and strange the edits are rather strange and creepy and are not very commonly use with normally references to aliens. The example below is Katy Perry E.T.