The branding of the spice girls and Katy Perry

The branding of the spice girls is different and unique to every girl in the band to relate to a a wider target audience.

This is majorly seen in their clothes.
To start with the Spice girls all have different styles and this is expressed massively in their fashion senses. To start with Mel she was first introduced in a Liverpool shirt and tracksuit bottoms and this representation gave of the sporty personality in which Mel C had. Second of we have Scary spice. which we see she is very fearless and in  your face and her outfit comparing to the other girls stands out much more and is a lot more dramatic. Next of we have posh spice where her outfits was always seen as her outfits was always smart looking and she had a stylish posh manner about her that people loved about her. Baby spice is the youngest spice she is called this due to her being so young it represents her purity and innocence to the others in the band and she was a favourite out of the band she wore a lot of pink to show this too. Finally there is Ginger Spice who is the oldest in the group when once by a reporter asked how old is she replied with " ill be as old as you want me to be". She is seen as the mum of the group. They showed this representation in the media of girl power which is ironic how it is all set up by male producers. Due to this image they had billions of girl fans supporting girl power. They was also really famous for their Christmas song 2 become one as they was wannabe. They was so popular they was one of the first girl bands to ever have doll merchandise made of them which everyone wanted.

    

An analysis of how Katy Perry's Music videos appeal to her target audience and reflect her brand. 

Katy Perry's target audience is young girls aged roughly 14-17. In order to appeal to this group Katy Perry has to be an idol to look up to by this young girls like an older sister. She does this by reaching out to her target audience by reflecting on topics that affect young girls like fears and anxieties in which young girls have. She makes sure when she appears sexy that she does it in a safe and non- threatening way. We see this in her well known song " Firework".

Katy Perry's brand suffered when she married the womanising Russell Brand so suddenly her videos became more sexual and she lost her target audience of young girls due to this.  We see this in "California Girls" Where she is very revealing and looking rather sexual we even see this in Snoop Dog being featured as his representation is smoking drugs and having fun at parties which is completely different to the message Katy officially wanted to express to her fans.

After Katy Perry had a devastating divorce with Russell Brand, After this Perry decided to use her music videos to say sorry to her fans for disappearing or acting different.  To try to show her fans she is the same person and she is back. Katie wanted to show her change in attitude through a music video so she used this to show her California Girls music video being changed into a new song to show she is back to doing what she does best. This is in her song "Wide Awake" as she explains she is out of the clouds and back to reality and that she is sorry to her fans for letting them down.

We see her representation to young girls with TGIF. In this music video Katy is seen as not one of the popular girls but dreams to  be one who then throws a party and her friend dresses her up for the night however at the end when she re wakes in her geeky looking clothes to show she is still herself. As we can see with her braces and glasses and hair style representing her popularity and the contrast in her clothes when she changes shows how she feels good and popular for a night. This is relevant to her target audience.

We then see her how she is now in one of her most recent songs "Roar" How she is still giving of the representation she always has however she shows being more older and even less fearless.