Music videos are mainly produced for two purposes which are stated below;
Promotion / Publicity
Make money – increase sales.
Singers use music videos due to the fact that it promotes the artists single or album mostly they produce a music video for a song on an album which they predict to be the biggest hit of the album in order to make people buy the whole album. Some songs fail to make the hits when producers expected them to so in order to gather this target for the song they may produce a music video to get more views on the song.
Synergy in music videos can be where a singer puts something in their music video for example Justin Bieber in his All i want for Christmas music video he advertises 3DS Nintendo. This was great for the time of year as it got loads of children wanting Nintendos for their christmas presents. The fact someone famous uses it makes people want it more for example if Justin Bieber fans see this they may think well I want a 3DS because Justin has one.
Another example of this is Justin Bieber mistletoe where he advertises his perfume ' Someday'. If a celebrity has their own merchandise or products for sale a lot of the time they will put this in their music videos to help advertisement this way they are getting the word out their more and making more people want it, Also due to the fact this was around Christmas it made the perfume very popular for teenage girls to want for a present.
The Music Video exists as only one strand of a multimedia campaign, and is just one way in which a song is promoted. Other ways consist of television shows, radio and adverts. There is oftenlear sense of synergy across a number of platforms. Synergy works to the mutual benefit of the film or TV programme and the artist.
Examples of synergy with films and music videos and artists are shown below;
Frozen Demi Lovato sang Let it go.
Demi Lovato sang in the end titles in the film 'Frozen' The famous song 'Let It Go', In this music video you see parts if the film whilst she is singing even though in the film someone else sings the song, they sing it differently and this can help target a older target audience so teenagers are intrigued to the film just as much as young children as its sung more mature.This also was released a few months before the actual film release so when the edits in the music video go to the cartoon it helps these people see bits of the film to make them want to see it more.
Demi Lovato sang in the end titles in the film 'Frozen' The famous song 'Let It Go', In this music video you see parts if the film whilst she is singing even though in the film someone else sings the song, they sing it differently and this can help target a older target audience so teenagers are intrigued to the film just as much as young children as its sung more mature.This also was released a few months before the actual film release so when the edits in the music video go to the cartoon it helps these people see bits of the film to make them want to see it more.
Robin Hood Prince of Thieves
This also has the same affect as for the other few music videos stated below.
Four Weddings and a Funeral
- Skyfall
- Sky Fall was a famous James Bond film so the famous popular singer Adele sang a song in it for synergy so this helped her due to the fact she went on a break from signing fresh songs for a few years so this helped her get her name about and let people know she was back and also helped the film get more viewers as due to the fact she ain't sang in a while people really wanted to hear her voice.
What makes a successful Music Video
What makes a music video successful is making it original and creative, it has to be eye catching with quick and fast cuts, and lots of props and relevant to the song lyrics I think when it comes to a music video the people performing have to look believable to what they are expressing and also show emotion.
Music videos create great publicity for an artist and a song which can create word of mouth advertising going around insanely fast resulting in many views and hits on sites like YouTube. This can make it easier for illegal downloads when posted on sites like YouTube however if its not posted on sites like this more people are likely to buy it just to see it however this is unlikely to happen due to the fact people will loose out on many viewings. Another good thing about this is the fact songs will be published and viewed on music channels on TV like MTV getting more viewing and making even more money.
What makes a music video successful is making it original and creative, it has to be eye catching with quick and fast cuts, and lots of props and relevant to the song lyrics I think when it comes to a music video the people performing have to look believable to what they are expressing and also show emotion.
Music videos create great publicity for an artist and a song which can create word of mouth advertising going around insanely fast resulting in many views and hits on sites like YouTube. This can make it easier for illegal downloads when posted on sites like YouTube however if its not posted on sites like this more people are likely to buy it just to see it however this is unlikely to happen due to the fact people will loose out on many viewings. Another good thing about this is the fact songs will be published and viewed on music channels on TV like MTV getting more viewing and making even more money.
Queens music video Bohemian Rhapsody was the first to be seen seriously and this is why its important to this day due to the fact if it never was released music videos today probably wouldn't be as popular or nowhere near as important as today. After the music video realise the song went up to number ones and the sales went up massively everyone was surprised in how much of a success this generally was and after this was regarded a work of art in its own rights.
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